CreativeCo, a growth equity studio based in Charlotte, is pleased to announce that it has recently closed its initial Fund I and to date has invested over $5M in 17 early-growth stage business cloud companies since launching in April 2020.

Two new companies join the portfolio. In June, we invested in Seattle-based Fullcast, a SaaS sales operations planning tool for enterprise sales organizations. In August, we invested in Dallas-based Krista Software, a SaaS no-code robotic process automation (RPA) platform with a conversational user experience. …

CreativeCo, a growth equity studio based in Charlotte, is pleased to announce 5 investments in early-growth stage business cloud companies in the first quarter of 2021.

As CreativeCo approaches its first year anniversary, we’re excited to see our portfolio companies start to achieve significant growth milestones. Rent Ready closed a $10M series A financing led by Grotech so the team can extend their leadership position in multi-family apartment turn services. Also, Ziflow, the leading SaaS solution for online proofing, closed a series seed + round led by Companion Ventures. …

CreativeCo, a growth equity studio based in Charlotte NC, is pleased to announce a very active first 9 months of operation since it launched in April 2020 — investing in 9 early-growth stage business cloud companies.

While 2020 was a challenging year for many, it was an incredible year for the cloud. Remote work pushed businesses to accelerate adoption of cloud solutions. Digital transformation’s march across all markets raced forward.

CreativeCo is investing in the cloud predominantly at the seed or series A stage, when a business has revenue traction between $500k and $3M ARR. We believe the market for…

CreativeCo, a growth equity studio based in Charlotte NC, is pleased to announce the first two investments made from its first fund.


SingleOps. In April, we participated in SingleOps’ $6M growth equity financing led by Five Elms Capital. We’ve continued to be impressed with the company’s committed team, mission-critical SaaS offering, and strong operating performance since we invested in the company’s series A round in 2019 — and we’re proud to invest further in this great Atlanta-based SaaS business. (Read more on the new financing in TechCrunch and the company’s blog)

Today, company X raises $Y from A, B and C.

While the news of financings all sound similar on the surface, the details of the companies, the investors and the deals are increasingly diverse. As founders, you are choosing your best path for your company— and as investors, we are choosing the companies that best match our investment thesis. When that match is made, our financing hits the press and sounds similar to all others.

CreativeCo’s seed and series A financings may sound like others, but our goal is for our portfolio companies to share a common and unique business…

We’re launching CreativeCo:

CreativeCo is a growth equity studio. We invest capital and capabilities in early-growth stage business cloud companies.

Our investment size will range from $250,000 to $750,000, and we’ll typically be co-investing alongside other investors in Seed and Series A financings.

In addition to investing capital, our studio team of designers and engineers will play an active and value-added operational role in our portfolio. With our studio team, we have the unique ability to accelerate a company’s product roadmap and help to achieve product competitive advantage.

Why we’re building a growth equity studio:

First, it’s what we’ve wanted…

Let’s say you’re running a $10mm outdoor services business, and each day you’re chasing new leads, sending out estimators to quote new business, scheduling and routing crews around town to get jobs done, managing inventory and equipment, sending out invoices for payment, and trying to make sense of it all. Spreadsheets and a mix of tools that don’t quite fit your business requirements can’t get the job done. What do you do?

SingleOps started with the same question. In 2014, Sean McCormick and Matt Lowe teamed up to create a product that would meet the needs of Matt’s fast-growing commercial…

Travis Parsons

Partner @ CreativeCo

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